What does it take to win the CMO of the Year Award? If we had to sum it up in three words: success, tenacity and personality. A jury who can judge it best – made up of CMO Council members and partners – decides who the winner will be.
The new CMO of the Year will be awarded on 14 October 2025 at Innovation Day in Munich. We’re already excited to find out who will be invited up onto the Innovation Day stage to accept this year’s award!
Review - Top Ten 2024
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Review - The Jury 2024
Who are the best people to judge the performance of a CMO? That’s right – other CMOs and partners.
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Impressions of the CMO Award Night 2024
Would you like to get even more insights into the CMO Award Night 2024? Then take a look at our picture gallery.
Previous Winners
How do you achieve the extraordinary and become CMO of the Year? These CMOs have shown us how it’s done!
Host and Partner
The Serviceplan Group is the largest independent, partner-managed and most broadly positioned agency group in Europe. Founded in 1970 as a classic advertising agency, the Serviceplan Group has been bringing together all communication disciplines under one roof ever since: from brand strategists, creatives, experience designers, marketing technology experts, CRM experts, data scientists, market researchers and PR consultants to sales specialists, everyone at the Serviceplan Group works together at the House of Communication – the only completely integrated agency model in Germany. The precisely coordinated interaction of a number of specialised agencies focused on Strategy & Consulting, Creative & Content, Platform & Technology and Media & Data makes the Serviceplan Group the leading agency group for innovative communication.
What connects us all is our passion for building and coaching fascinating brands. Brands that are economically successful and trigger emotions in the hearts and minds of the consumers — or in other words, BEST BRANDS.
And this is achieved through innovative communication, which means finding new ways into consumers’ hearts with creativity, media and technology.
This vision of turning brands into BEST BRANDS is something we live and breathe here at the House of Communication on a daily basis.
Quality marketer and solution provider for Süddeutsche Zeitung and Frankfurter Allgemeine Zeitung
At REPUBLIC, all customers are at the center of our actions and thinking. Understanding your challenges is the first step in our collaboration. Republic always takes a holistic view—the brand, the target group, and the market environment.
Our promise: media with meaning.
This is based on the quality media outlets F.A.Z. and SZ, which today reach more people than ever before, demonstrating their great importance for the republic. They appeal to the core of society: opinion leaders and multipliers with diverse interests.
Republic develops meaningful solutions for you in meaningful environments for upmarket target groups – and offers brands the security of successfully achieving their communication goals in credible environments.
Ad Alliance is the advertising sales unit of RTL Deutschland. A leader in customised, cross-media brand communication, it is responsible for ad sales for RTL Deutschland’s channels and services, the Bauer Media Group and the video and addressable TV network of RTL AdAlliance. The team also handles ad sales for selected brands and categories for Media Impact, either as a service provider or as a proprietary trader. Its portfolio includes around 500 media brands across TV, print, digital, ATV and audio, reaching almost 100% of the German population. As well as content-related consulting, Ad Alliance offers innovative technological solutions – from programmatic to contextual and data-driven advertising.
Technology company The Trade Desk™ empowers brands and agencies to purchase digital advertising. Through its self-service, cloud-based platform, ad buyers can manage and optimise data-driven digital advertising campaigns across various ad formats and end devices. Integrations with major data, media inventory and publisher partners guarantee maximum reach for independent, data-based purchasing decisions. Enterprise APIs enable customers to make individual developments based on the cloud platform. Headquartered in Ventura, California, The Trade Desk has offices across the United States, Europe and Asia.
Samsung Ads delivers Advanced TV advertising at scale. Its smart TV advertising solutions are built on a unique source of first-party data from millions of Samsung smart TVs worldwide. Samsung Ads provides a holistic view for advertisers, connecting linear, OTT and gaming to help brands see the total picture of modern TV consumption behaviour. Brands use its managed service and programmatic offerings to achieve incremental reach, complement linear TV campaigns, find difficult-to-reach target audiences, optimise advertising contacts and, most importantly, to measure results. Samsung Ads is the advertising division of Samsung Electronics, the world’s leading TV manufacturer.
Snapchat is a visual messaging app that enhances your relationships with friends, family and the world. It is an alternative to traditional social media because people want to communicate with friends and family without the pressure of looking popular or perfect.
Snapchat empowers people to express themselves, live in the moment, learn about the world and have fun together.
The app opens directly to the camera and offers millions of augmented reality lenses for self-expression, learning and play. In Germany, Snapchat reaches 18 million active users monthly.
Since its launch in 2008, Spotify has revolutionised the way people listen to music. The Swedish audio streaming service is on a mission to give millions of creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Today, more listeners than ever can discover over 100 million tracks and nearly seven million podcast titles for free and share them with friends or manage them in playlists. Spotify Premium provides users with access to exclusive features including offline mode, improved sound quality and ad-free listening.
With more than 678 million active users monthly and over 268 million paying subscribers in over 184 markets, Spotify is the world’s most popular audio streaming subscription service.
Spotify Advertising’s mission is to connect millions of advertisers and creatives with billions of fans and to help them discover the products and contents they love. As an indispensable daily companion, Spotify offers a high-quality, positive environment where brands can achieve impactful, incremental success for advertisers of all sizes with powerful ad formats across audio, display and video.
With its cross-platform news programmes and the largest business market share on TV, ntv is one of the most influential news and business brands in Germany. The channel, which is owned by RTL Deutschland, is known for its high proportion of live reporting and breaking news expertise. Since 1992, ntv has been offering its viewers the latest news from the worlds of politics, business, sport and society around the clock – 24 hours a day, 365 days a year.
The Institute of Marketing and Customer Insight (IMC) at the University of St. Gallen is a renowned research institute that specializes in marketing management and consumer behavior. Through a combination of in-depth research and practice-oriented teaching, the IMC provides innovative educational programs and contributes to the development of the next generation of marketing executives. It facilitates the exchange of knowledge between science and practice by collaborating with companies and offering a wide range of open and customizable continuing education programs.
The IMC's research is characterized by its relevance and quality, covering topics such as digital transformation, consumer psychology, and sustainable marketing. Additionally, the IMC regularly organizes events and workshops that serve as platforms for sharing best practices and building networks.
Further information and details on current projects can be found on the IMC's website: imc.unisg.ch
CAPITAL has been shaping German business journalism for over 60 years. The brand stands for credibility, substance in its research, journalistic excellence and a high level of expertise in the areas of finance, investment and asset accumulation. CAPITAL reports on developments in the economy from a variety of perspectives, accompanies companies and SMEs in their transformation, explains upheavals in the global economy and recognizes new trends at an early stage - from artificial intelligence to female leadership, sustainable investments and innovative energy concepts. The CAPITAL editorial team analyzes all of this not only in its monthly magazine, but also on all channels that decision-makers demand today: digital and mobile, as a newsletter, ePaper and podcast, as well as at events. CAPITAL is the most widely read business magazine in Germany today.
HORIZONT - Your News, Your Business. HORIZONT is the media brand for news from marketing, advertising, communications and media. With exclusive news, independent analyses and comprehensive reports, we provide marketing and communications professionals with information for their daily business - as a newspaper in print or digitally and updated daily on HORIZONT Online. We also organize congresses and events on the topics that move our industry.
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