© CMO of the year 2024
What does a marketing officer need to be bring to the table to win the CMO of the Year Award? If we had to sum it up in three words, it would be success, courage and personality. And the best people to decide who should win this prestigious award is a jury made up of CMO Council members and partners. We are already excited to find out who’ll be called to the stage on the evening of Innovation Day this year.
Top Ten 2023
The Jury 2023
Who are the best people to judge the performance of a CMO? That’s right – other CMOs and partners.
Previous Winners
How do you achieve the extraordinary and become CMO of the Year? These CMOs have shown us how it’s done!
Host and Partner
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Serviceplan Group
The Serviceplan Group is the largest independent, partner-managed agency group in Europe. Established in 1970 as a classic advertising agency, Serviceplan soon developed its ‘House of Communication’ concept – to date, the only completely integrated agency model in Germany to combine all modern communication disciplines from the fields of Creative and Content, Media and Data, as well as Experience and Commerce under one roof: from brand strategists, creatives and experience designers to media, marketing technology and CRM experts, data scientists, market researchers, PR consultants and sales professionals. With 33 of its own office locations and a number of other partnerships, the Serviceplan Group is represented in a total of 20 countries worldwide and all the key economic regions. This close cooperation of more than 40 specialised agencies from the three agency brands Serviceplan, Mediaplus and Plan.Net make the Serviceplan Group the leading agency group for innovative communication.
Ad Alliance
Ad Alliance is the marketing unit of RTL Germany. Leading the way in individual, cross-media brand communication, it is responsible for the marketing of RTL Germany’s channels and offerings, as well as for video and technology specialist smartclip. The team also markets selected brands and genres for Media Impact and Bauer Advance as a service provider and proprietary trader. The portfolio comprises around 500 media brands, as well as the genres TV, print, digital, ATV and audio – and therefore reaches almost 100% of people in Germany. As well as providing content consulting, Ad Alliance also offers innovative technological solutions – from programmatic to contextual and data-driven advertising.
REPUBLIC – Meaningful media
REPUBLIC is the marketer and solutions-provider for quality German newspapers Süddeutsche Zeitung and Frankfurter Allgemeiner Zeitung. REPUBLIC’s customers are at the focus of everything they do, and every working relationship begins with a commitment to understanding the challenges that their customers face. Taking everything into account – your brand, your target group and your market environment – their promise to you is ‘meaningful media’. Forming the basis of this are quality newspapers Frankfurter Allgemeine Zeitung and Süddeutsche Zeitung that are now reaching more people than ever, which shows just how important they are for Germany. These publications are held in the highest regard by society’s opinion leaders and multipliers. REPUBLIC develops highly effective solutions in inspiring environments for discerning target groups – ensuring that brands can successfully achieve their communication goals in inspiring environments with maximum authenticity.
Snap
Snapchat is a visual messaging app that enhances your relationships with friends, family and the world. It is an alternative to traditional social media because people want to communicate with friends and family without the pressure of looking popular or perfect. Snapchat empowers people to express themselves, live in the moment, learn about the world and have fun together. The app opens directly to the camera and offers millions of augmented reality lenses for self-expression, learning and play. In Germany, Snapchat reaches 15 million active users monthly.
Spotify
Spotify’s platform revolutionized music listening forever when we launched in 2008. Our move into podcasting brought innovation and a new generation of listeners to the medium, and in 2022 we entered the next audio market primed for growth with the addition of audiobooks.
Today, more listeners than ever can discover, manage, and enjoy over 100 million tracks, 5 million podcasts titles, and 350,000 audiobooks a la carte on Spotify. We are the world’s most popular audio streaming subscription service with more than 602 million users, including 236 million subscribers in more than 180 markets.
Horizont
Your news, your business. HORIZONT is the media brand for news from the marketing, advertising, communications and media sectors. With exclusive news, independent analyses and comprehensive reports, we they provide marketing and communications professionals with information for their daily business -– as a newspaper (in print or digital) in print or digitally and updated daily on HORIZONT Online. We They also organize organise congresses and events on the topics that move our industry.
ntv
With its cross-platform news programmes and the largest business market share on TV, ntv is one of the most influential news and business brands in Germany. The channel, which is owned by RTL Deutschland, is known for its high proportion of live reporting and breaking news expertise. Since 1992, ntv has been offering its viewers the latest news from the worlds of politics, business, sport and society around the clock – 24 hours a day, 365 days a year.
Capital
CAPITAL has been shaping German business journalism for more than 60 years now. The brand is synonymous with credibility, research with substance, journalistic excellence and a high level of expertise in finance, investment and asset generation. CAPITAL reports on developments in the economy from different perspectives, accompanies companies and medium-sized firms on their transformation journey, explains the far-reaching changes and upheaval in the global economy and recognises new trends early on – from artificial intelligence to female leadership and sustainable investment to innovative energy concepts. All of this is not only analysed by the CAPITAL editors in their monthly published magazine, but on all channels demanded by today’s decision-makers: digital and mobile, as a newsletter, ePaper and podcast, as well as at events. Today, CAPITAL is the most widely read business magazine in Germany .
University of St. Gallen
The Institute for Marketing & Customer Insight (IMC) of the University of St. Gallen is a renowned research institute specialised in the fields of marketing management and consumer behaviour. Through a combination of well-founded research and practical teaching, the IMC offers innovative educational formats and is making a valuable contribution to training the next generation of marketing managers. It fosters the transfer of knowledge between theory and practice through cooperations with companies and a wide portfolio of open and tailor-made further-training programmes. The IMC’s research stands out with its relevance and high quality and covers topics such as digital transformation, consumer psychology and sustainable marketing. The institute also regularly organises events and workshops, which serve as a platform for sharing best practices and building networks.
